Volkswagen //
After Sales website
The Challenge

To reverse the audience’s perception for the “genuine” service networks versus the “aftermarket” ones.

Our Solution

The economic crisis in Greece led the car owners to visit more and more frequently the unofficial car dealers and buy non-genuine spare parts. Hence, we created a campaign that aimed to change this behavior. To achieve this, we designed the 100% Volkswagen microsite; through a series of toy bench tests, we trained the drivers to understand the great importance of buying genuine spare parts and the substantial differences of visiting the official VW dealers.

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Cream
262 Kifisias Av
14561, Kifisia
Building 5
(+30)2106285800

Cream
262 Kifisias Av
14561, Kifisia
Building 5
(+30)2106285800

Our location

New Business
esis@cream.gr
General info
info@cream.gr
New Business
esis@cream.gr
General info
info@cream.gr