How do you redefine a 40 year old brand? How do you bring it to the present and open the way for the future?
The “Empaines” campaign has raised a number of issues that we are all concerned every day; racism, bullying, disrespect and homophobia. The word “Empaines” got a totally different meaning, and through its special aesthetics, the campaign managed to cause truly intense feelings to the audience. The comments on social media were thousands, while the increase of customers to Goody’s Burger House was also significant.