To make HERON #1 alternative energy supplier.
How do you put into the household’s “agenda” the change of the energy supplier? How do you convince a costumer to trust another supplier, since ones has and uses it already? Our response to all these queries came along with the “Power” campaign. A campaign that has succeeded in consolidating Heron as the supplier that gives “the power of power” to the consumers and is the smartest, most economical and reliable supplier, both for home and business.
The campaign’s results were remarkable, bringing Heron first to consumer’s preferences with 100,000 customers.