After 3 years of Milko’s collaboration with Giannis Αntetokounmpo, we had to find a way to talk differently and truthfully about both the player the basketball and the brand itself.
Milko grabbed the opportunity to go deeper into the world of basketball and inspire his audience by enhancing the key-promise of his brand, “Head’s Up”, in a distinctive way. Thus, the idea of an online documentary was born in which Milko and Giannis Αntetokounmpo present the whole truth of basketball. Without using a typical advertising casting and without any script but having real people and above all real basketball players, the documentary managed to highlight all the difficulties, the real conditions of the stadiums and the deepest thoughts of the youngsters, narrated by Giannis Αntetokounmpo. The shoot lasted more than 30 days and filming took place in more than 15 locations.