Το create engaging content for Milko’s social media for its demanding young audience.
In 2015 Milko turned 30. Thus, on this occasion and with the aim to create something interesting, Milko Show was born; a series of 4 highly paranoid videos, almost 2 minutes long. The content was super entertaining, “blown up” our audience’s minds and made us wonder WTF?!?! The videos were full of events, clichés and totally surreal things and, quite paradoxically, everything was connected and made sense, ending with the tagline: “Milko. Head’s up”.
The campaign ran mainly on YouTube and Facebook gathering enthusiastic comments along with an average viewing of 1:40, 2,500 views, 125 notifications, with 70-100 users’ comments per video .