Create the first ever TV campaign for Mastiqua.
Mastiqua is a unique refreshment as it is a sparkling water with natural mastiqua flavour. Mastiqua is known to be good for stomach, thus the bubbly mastiqua is an ideal refreshment for digesting while getting a fresh and enjoyable break.
The campaign idea, was put under the notion of how good it feels when you can digest a “heavy” meal. Through an alluring scenery we tried to capture how a man in a busy surrounding finds himself relieved by the fresh and digestive Mastiqua. In other words, Eupepsia they way you want it to be.
The film shot in 35mm film, directed by Danny&Loco via Rascal and so far it has brought a 14% increase in sales.