To launch the online application i-bank pay & i-bank pay 4Business by the National Bank of Greece as the most modern transaction system.
The new transaction system – contactless, cash free, immediate, safe and easy – is that modern that seems…alien! Thus, we created the campaign “Kids”; starring a group of kids who gather around and talk about the grown-ups who turned into “aliens” by making all their transactions using just their smart phone! Some ad’s quotes like “that wasn’t a pizza!” and “you too Mr Minas?” became popular straight away and the app downloads were great. For the first time ever, a NBG’s campaign was so successful and got so many awards; 10 awards at Ermis Awards, including the Audience Award and the Advertising Campaign Award, and also voted as the Reader’s favorite campaign by the free-press Athens Voice. Through this success, the campaign has dramatically helped reinforcing the image of National Bank as a “pioneer Bank”.