To «refresh» the identity of Love Radio.
Love Radio 97,5 exists over 20 years, as the most “lovable” radio station in Athens; by broadcasting, exclusively, love songs, Love Radio has been the number one station especially to women. However, as every love story needs a change, in 2018 Love Radio needed to refresh its relationship with the audience, starting by its identity. Using vertical bars that simulate to radio frequencies and create the heart shape, we gave to Love Radio the pulse and the image that fits it better. To present the new logo to Love Radio’s audience, we created an animated love story.