Chrisi Zimi //
Croissant
The Challenge

To introduce Chrisis’ Zimis croissants, as the new daily habit.

Our Solution

In 2015 Chrisi Zimi – the famous company for dough products – launched the frozen butter croissants in two different fillings. The main target of communication was to create a daily habit and simultaneously to broaden its target group. Hence, our task was to introduce the croissants, not only moms -the main target group- but also to a younger group such as students and singles.

To make it happen, we created a series of ads based on different daily moments starring different target groups. We also created a site where the audience was called to answer the question “Sweet or Savoury”. Supported by the social media and through online activations we managed to make a collectible recipe album.

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Recent work
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Cream
262 Kifisias Av
14561, Kifisia
Building 5
(+30)2106285800

Cream
262 Kifisias Av
14561, Kifisia
Building 5
(+30)2106285800

Our location

New Business
esis@cream.gr
General info
info@cream.gr
New Business
esis@cream.gr
General info
info@cream.gr