To introduce Chrisis’ Zimis croissants, as the new daily habit.
In 2015 Chrisi Zimi – the famous company for dough products – launched the frozen butter croissants in two different fillings. The main target of communication was to create a daily habit and simultaneously to broaden its target group. Hence, our task was to introduce the croissants, not only moms -the main target group- but also to a younger group such as students and singles.
To make it happen, we created a series of ads based on different daily moments starring different target groups. We also created a site where the audience was called to answer the question “Sweet or Savoury”. Supported by the social media and through online activations we managed to make a collectible recipe album.