To depict the “recycler” as a role model in order to adopt his behavior by the general public creating an emotional reflection.
We wanted to create a TV ad starring real and ordinary characters with whom we could all identify. Giving the tagline “Do it for you” and moving to a deeper stage of emotional relationship with those who have adopted this particular pattern of behavior, our film carries a feeling of exalting and motivation. It inspires us to mobilize and to be faithful to the things we love and give us inner satisfaction. Among them is recycling, an unselfish act that makes sense to our lives.