Goody’s is the company that introduced the burgers philosophy in Greece. In 2014, it was time to redefine their own self by developing and communicating a new model: the Goody’s Burger House.
The GBH campaign with the slogan “Goody’s, as you have imagined” was created in order to take the audience to the world of Goody’s Burger House in the most epic way. In the movie, reality and fantasy are one and that’s where everything can happen: at Goody’s Burger House! The campaign has raised interest with significant increase of customers to the new stores and on social media and remarkable numbers of users in viewership and engagement.