To celebrate the 175 years of the National Bank of Greece since its establishment.
In 2017, during a pretty difficult and challenging era for the banking system, due to recession, we were requested to communicate the 175 operating years of the National Bank of Greece. Thus, we created a TV communication, an ode to the new beginning and those 63.918 brand new days. The TV ad “Sunrises” accentuated the historical role of the National Bank, inspiring hope for the future. It was the 1st ad broadcasted the first day of the new year in all Greek TV channels, making a great impression to the audience with its honesty. Research results showed that the campaign “175 years” gives hope for the future, highlighting the values that the National Bank of Greece represents; prestige, credibility, prosperity, vision and security.